The Tally Metrics Difference
Whether you're an indie beauty brand or a fast-growing e-commerce company, Tally Metrics is your partner in building a smarter, more data-informed business. We don’t just provide data we deliver clarity, strategy, and results. Here's what sets us apart:
Strategy-First, Not Just Reports
We don’t stop at showing you the numbers — we help you understand them. Every dashboard and insight we deliver is focused on helping you make smarter, faster business decisions. You’ll always know what’s working, what’s not, and what to do next.
Custom Analytics, Built Around You
We understand the metrics that matter most to consumer brands — from campaign ROI to influencer performance to email and ad funnel analytics. Our approach is tailored to the fast pace, creative strategies, and customer focus of modern beauty and lifestyle businesses.
Done-for-You, But Not Hands-Off
You get more than a dashboard — you get a data partner. We manage the technical heavy lifting and pair it with real, ongoing support: monthly insights, 1:1 strategy calls, and direct access to experienced analysts who care about your brand’s success.
What We Deliver
Custom Dashboards
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Tailored dashboards built to reflect your KPIs, business model, and tech stack, integrating data from platforms like Shopify, Klaviyo, and Meta. All key metrics in one centralized view.
Custom Dashboards
Insight Reports​​
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Monthly reports that go beyond charts, we highlight key movements, pinpoint causes, and deliver prioritized recommendations to improve performance and ROI.
Insight Reports
Influencer ROI
We match creator content to actual sales impact by tracking engagement, traffic, conversions, and CAC. Understand which influencers drive revenue and which don't.
Influencer ROI
Product Performance
Analyze product level performance using sales velocity, margin impact, and conversion behavior. Identify top drivers, underperformers, and bundling or pricing opportunities.
Product Performance
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Customer Behavior
Get visibility into how customers browse, convert, and churn. Includes funnel tracking, cohort analysis, and LTV segmentation to help optimize retention and targeting.
Customer Behavior
Strategy & Consulting
You’ll meet with a dedicated analyst for monthly strategy calls and ongoing support. We help translate data into action, troubleshoot performance issues, and refine your analytics setup.